Toyota/Lexus

UI/UX Designer

My Role:

As a UI/UX designer, I designed and produced a wide variety of digital projects that ranged from full conceptualization to general webpage updates on Toyota.ca and Lexus.ca.
I converted the Toyota and Lexus style guides into a Sketch library which helped to streamline our internal workflow.
I led the design for the Corolla Family, 2021 Sienna, and Cars for Good^TM projects on Toyota.ca, as well as the NX catalogue redesign on Lexus.ca.

Cars for Good

I designed the webpage for and assisted in the content development of a new charity program called Toyota Cars for Good™. Toyota Canada Inc (TCI) had never launched a program like this before so there were some challenges along the way. For example, the lack of a photoshoot meant I had to photoshop stock imagery together to create realistic-looking scenes. Communicating with the various stakeholders also proved difficult at times as there were so many different parties involved in this project (client, multiple charities, the marketing team, legal team, etc). Ultimately it was a great learning experience and a really fast-paced and exciting project to work on.

The initial program launch was so successful that TCI had to limit how many charities could apply. The total number of applicants exceeded their expectations by over 500%! As a result, TCI decided to continue the program for the foreseeable future.

Check out the page here: toyota.ca/cars-for-good

Update: I designed this page in 2020, and in 2024 the program is still running and the design and imagery have stayed the same!

2021 Sienna

So proud to have led the design for the 2021 Sienna catalogue, and to be part of a great team that brought it to life on toyota.ca! Check out the Overview and Features pages here: Overview Page, Features Page

Update: Like CFG, this page has stood the test of time with no changes to the design and layout since I redesigned it.

Check out some other pages I’ve worked on:

Corolla Family Page – I was the lead designer for this brand-new page
Toyota Electrified Vehicles – Redesigned this page
Toyota Certified Used Vehicles – Redesigned ‘Best Retained Value Awards’