During my time as a UI/UX designer at Saatchi & Saatchi, I worked with Toyota / Lexus. I designed and produced a wide variety of digital projects that ranged from full conceptualization to general webpage updates on Toyota.ca and Lexus.ca.
Cars for Good Project:
I designed the webpage and led the content development for a new charity program called Toyota Cars for Good™. Toyota Canada Inc (TCI) had not launched a program like this before, so there were some challenges along the way. For example, the lack of a photoshoot meant I had to photoshop stock imagery together to create realistic-looking scenes. Communicating with the various stakeholders also proved difficult at times as there were so many different parties involved in this project (client, multiple charities, the marketing team, legal team, etc). Ultimately, it was a great learning experience and a really fast-paced and exciting project to work on.
The initial program launch was so successful that TCI had to limit how many charities could apply. The total number of applicants exceeded their expectations by over 500%! As a result, TCI decided to continue the program, and it's still running with the same creative 5 years later. Check out the page here: toyota.ca/cars-for-good
2021 Sienna Project
I led the design for the 2021 Sienna catalogue. Check out the Overview and Features pages.
Like CFG, this page has stood the test of time with no changes to the design and layout since I redesigned it.
